Karachi: Emirates has unveiled a new initiative for travelers flying to Dubai this winter, offering access to over 700 exclusive deals with the My Emirates Pass. This seasonal offer enhances the airline's year-round benefits, providing passengers with more opportunities to enjoy Dubai's attractions until March 31, 2026.

The My Emirates Pass allows travelers to enjoy discounts on a wide range of activities, including culinary delights, shopping experiences, leisure attractions, and luxury spa treatments. Whether visitors are on a family vacation, a couples retreat, or a solo adventure, the pass ensures memorable experiences in Dubai.

To take advantage of these offers, passengers need only present their physical or digital boarding pass and a valid ID at participating venues. Emirates advises passengers checking in online to save a screenshot of their boarding pass, as it becomes inaccessible after landing.

Dubai's appeal is broad, offering beautiful beaches, cultural sites, and world-class hospitality. The My Emirates Pass enhances access to attractions like the Arte Museum Dubai and the Messi Experience, providing significant savings.

The Dubai Shopping Festival, running from December 5, 2025, to January 11, 2026, is another highlight, offering exceptional shopping opportunities, live performances, and citywide celebrations. My Emirates Pass holders can enjoy additional discounts during this much-anticipated event, adding to the excitement of the season.