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TCL Middle East and Africa Unveils New Product Range in Istanbul

Istanbul, TCL Electronics, recognized globally as the second largest TV brand and leader in 98-inch televisions, hosted its MEA Product Launch 2024 at the Hilton Istanbul Bosphorus. The event featured the debut of the world's largest QD-Mini LED TV, the 115” X955 Max, alongside a series of advanced home appliances, demonstrating TCL's dedication to innovation and quality in the consumer electronics sector.

According to TCL Pakistan, the launch attracted over 600 attendees including executives, partners, and industry experts who were given the first look at TCL's latest technological developments aimed at the Middle East and Africa markets. The showcase included immersive demonstrations and an exhibition of TCL's newest products and solutions, highlighting the company’s focus on enhancing user experience through technology.

The event highlighted the introduction of the TCL 115” X955 Max QD-Mini LED TV, notable for its massive display, peak brightness of 5,000 nits, and more than 20,000 local dimming zones, which promise to deliver an unparalleled viewing experience. This model features QLED PRO technology, a 144 Hz Variable Refresh Rate (VRR), and an ONKYO 6.2.2 Hi-Fi system, combining to produce exceptional image and sound quality.

In addition to the QD-Mini LED TVs, TCL also presented its XL Collection of large-screen TVs, catering to a diverse range of entertainment needs, from gaming to sports viewing. The line-up includes models like the C855, C755, and C655 PRO, all equipped with dynamic HDR, high refresh rates, and integrated premium ONKYO audio systems, emphasizing TCL's commitment to both performance and aesthetic appeal in home entertainment.

Furthermore, TCL introduced updates to its home appliance range, including advanced air conditioners and new models of integrated refrigerators and washing machines, designed to offer both convenience and a healthier lifestyle to consumers.

The TCL MEA Product Launch 2024 not only reinforced TCL’s position as a leader in the global market but also showcased its strategy of tailoring innovative products specifically designed to meet the demands of consumers in the Middle East and Africa.