ISLAMABAD: Daraz Pakistan, a prominent e-commerce platform, has entered into a strategic partnership with UnionPay International, a leader in digital payments, to enhance online transaction options in Pakistan. This collaboration promises customers an 11% discount on purchases made with UnionPay debit and credit cards on the Daraz platform, available every day of the week. The initiative is aimed at promoting cashless transactions and strengthening the shift towards digital payment solutions.

The partnership aligns with Daraz Pakistan's commitment to advancing financial inclusion and broadening access to digital payments across the nation. By joining forces with UnionPay International, Daraz seeks to offer a more convenient, secure, and rewarding shopping experience, while contributing to the growth of the digital economy.

Ehsan Saya, Managing Director of Daraz Pakistan, emphasized the company's dedication to customer convenience through secure and innovative payment solutions. He noted that the collaboration with UnionPay International underscores Daraz's commitment to digital transformation within Pakistan's e-commerce sector. Saya expressed optimism that this partnership will encourage more customers to adopt digital payments as a viable alternative to cash.

Nadeem Haroon, Country Head of UnionPay International Pakistan, expressed enthusiasm about the partnership, noting that it aims to mainstream e-commerce payments and provide greater benefits to UnionPay cardholders. Haroon highlighted the commitment to secure and seamless transactions, with the goal of accelerating the adoption of cashless payments and contributing to the growth of Pakistan's e-commerce ecosystem.

This partnership emerges amidst a period of significant growth for Pakistan's e-commerce and digital payments sectors, driven by increasing consumer demand for secure and convenient online shopping options. Customers can take advantage of the 11% discount by selecting UnionPay as their preferred payment method at checkout on Daraz.