Islamabad, Easypaisa, a leading digital financial services platform in Pakistan, has launched its ‘eidipaisa’ campaign, titled “Aap ki eidi Aap ko Mubarak,” to facilitate the exchange of Eidi during the Eid ul Fitr festivities. This initiative allows users to send and receive Eidi, the traditional gift of money, digitally, ensuring convenience and security during the festive season.

According to Easypaisa, eidipaisa’ feature, integrated into the easypaisa app, enables users to transfer Eidi with personalized messages, enhancing the festive experience. To use this service, users need to install the easypaisa app, navigate to the eidi icon on the home screen, select the send eidi option, input the recipient's details along with a personalized message, and complete the transaction.

Easypaisa’s commitment to digital financial innovation has been instrumental in transitioning Pakistani society from traditional cash transactions to digital platforms. With over 40 million registered mobile accounts, easypaisa continues to lead in providing digital solutions tailored to various customer needs and occasions, reinforcing its vision of fostering financial inclusion in Pakistan.