Karachi: English Biscuit Manufacturers (EBM), a leading biscuit and snacking company in Pakistan, celebrated significant victories at the Effie Awards 2025. The company secured three Gold awards and a Bronze, highlighting its stronghold in marketing creativity and brand distinction.

The company's "Anthem for Education" campaign was honored with two Gold awards in the Branded Content and Topical Marketing categories. This recognition was attributed to the campaign's impactful storytelling and social influence. Additionally, the Peek Freans Heart Beats campaign won a Gold award in the New Products and Services category for its emotional appeal and innovative brand engagement, marking it as the most innovative product launch of 2024.

Moreover, the Peek Freans Click campaign received a Bronze award in the Snacks and Desserts category, underscoring EBM's ability to foster consumer connections and achieve business successes. EBM's achievements led to its recognition as one of the Top 3 Marketers of the Year at the Effie Awards 2025, affirming the company's commitment to purpose-driven and effective marketing strategies.

Shahzain Munir, Executive Director of EBM, commented on the accolades, stating, "At EBM, we believe in the power of purpose-led brands to inspire change and create lasting impact. These accolades reflect our team's passion, creativity, and dedication to elevating our brands and enriching the lives of our consumers."

EBM's consistent performance at the Effie Awards demonstrates its dedication to creative excellence and its influential role in setting industry standards.