Lahore, 17 Oct 2023:Fatima Fertilizer's renowned 'Salam Kissan' initiative, aimed at spotlighting the vital contributions of Pakistani farmers towards the nation's economy and food security, has been honoured with the "Digital Experience of the Year for Pakistan" award. This accolade was presented during the 2023 Asian Experience Awards in a ceremony in Singapore. The initiative's landmark achievement includes its successful advocacy to commemorate December 18th as the official “Kissan Day” in Pakistan, celebrated annually since 2019.
The core philosophy of the 'Salam Kissan' initiative emphasizes the inextricable bond between national economic advancement and the welfare of its farmers. With a vision to uplift the stature of these agricultural champions, the initiative champions the integration of digital technology to revamp the farming sector. The objective is to provide farmers with vital resources, insights, and support, bolstering food production and ensuring national food security.
On the occasion of the award ceremony, Rabel Sadozai, Director of Sales and Marketing at Fatima Fertilizer, expressed her profound gratitude. "Accepting this distinguished award on behalf of my team, Fatima Fertilizer, and Pakistan is a great honour," said Sadozai. She reiterated the essential role farmers hold in the economic fabric of the nation and voiced her unwavering commitment to fostering their engagement with policy-making entities.
Sadozai further underscored Fatima Fertilizer's dedication to empowering farmers, driving economic growth, and addressing critical food security challenges, underscoring that this commitment is more pronounced than ever. She viewed the award as an affirmation of their collective vision and unwavering commitment to paving a brighter and sustainable future for Pakistan.
Operating under the extensive aegis of the 'Salam Kissan' initiative are multiple tailored programs, each designed to uplift both male and female farmers across the country, ushering them towards financial growth. At the heart of these efforts is the promotion of technological advancement in Pakistan's agricultural sphere. The initiative extends its aid to farmers, addressing vital facets of their livelihood, encompassing financial integration, societal stability, and modern farming methodology adoption. Highlighted programs within the initiative, such as Sarsabz Tabeer, Sarsabz Pakistan, and Sarsabz Kahani, all endeavour to empower the farming community, bridge existing disparities, and unlock the vast potential inherent in Pakistan's agricultural domain.
The Asian Experience Awards, a notable platform, lauds the pioneering efforts of companies across diverse sectors within the Asian arena. Beyond mere acknowledgment, these awards serve as a source of encouragement, pushing entities to continually refine their customer engagement and experience strategies. This year witnessed participation from a myriad of companies across the Asia Pacific. It's noteworthy that Fatima Fertilizer emerged as the exclusive recipient of this award from Pakistan. This information was sourced from a press release by Fatima Fertilizer Limited.