Islamabad: Foodpanda has launched an extensive range of groceries under its new private house brand, bright, available exclusively through its online grocery service, pandamart. This move is designed to meet the increasing consumer demand for high-quality, affordable grocery items delivered conveniently to their doorsteps.

According to Foodpanda, the expanded product line under the bright brand includes over 200 items, categorized into three sub-brands: brightfarms for fresh produce, brightyums for pantry staples, ready-to-eat meals, snacks, and beverages, and brightspots for household essentials. This range is now available in all pandamart stores across Pakistan, marking a significant enhancement from the initial offerings of basic pantry necessities launched in 2021.

Syed Taha Magrabi, Director of Q-Commerce at Foodpanda Pakistan, stated that the introduction of bright aims to make pandamart a leading online grocery shopping destination by offering high-quality, fresh products sourced directly from suppliers. This direct sourcing ensures not only adherence to strict quality standards but also competitive pricing. The control over manufacturing and a rigorous quality control process guarantee consistent product standards and hygienic packaging.

The launch of bright underscores Foodpanda’s commitment to enhancing customer experience by providing value, convenience, and transparency in product sourcing and nutritional information, promising delivery within an hour.