Karachi: foodpanda has announced the integration of a new AI-powered telematics feature into its rider mobile application, aimed at enhancing the safety of its delivery riders. The feature, developed in collaboration with Sentiance, leverages advanced behavioral analytics to help riders understand and improve their driving habits through personalized safety insights and actionable guidance.

According to Foodpanda, the Sentiance Software Development Kit (SDK) has been incorporated directly into the application used by riders. This technology utilizes on-device edge computing to process data from smartphone motion sensors, such as GPS, accelerometers, and gyroscopes, directly on the rider’s phone.

A dedicated Safety Center within the app provides riders with analytical insights into their driving behavior. This includes a personalized "Safe Trip Rate" and tailored safety recommendations, all designed to promote cautious driving and reduce road risks. Ahsan Malik, Director of Logistics at foodpanda Pakistan, emphasized the company’s commitment to rider safety, noting that the integration of Sentiance's technology transforms smartphones into proactive safety tools for the delivery fleet.