Islamabad: inDrive, a prominent global mobility and urban services platform, has been honored with the Best Influencer Campaign Award at the Pakistan Digital Awards. The award recognizes the campaign "Har Ride, Aik Nayi Kahani" (Every Ride is a New Story) for its focus on the meaningful human experiences that occur during everyday commutes, shifting the narrative from mere transactions to impactful real-life stories.
inDrive has established itself as a leading figure in Pakistan's ride-hailing industry with its innovative 'Set Your Fare and Choose Your Driver' model. This approach encourages transparency and fairness, allowing both users and drivers to engage in informed, mutually beneficial negotiations.
Awais Saeed, Country Head for Pakistan at inDrive, expressed that the award celebrates the individuals who are integral to the platform's success. He emphasized the campaign's objective of highlighting the personal stories behind each ride and reaffirmed inDrive's commitment to leveraging technology to create equitable opportunities.
The campaign has been noted by major publications as a significant influencer collaboration within its sector, bringing emotional depth to the ride-hailing industry. Through this initiative, inDrive shared narratives of ambition and resilience, illustrating the purpose behind each journey.
Reaching over 27 million individuals through the involvement of 40 content creators, the campaign's hashtag #HarRideNayiKahani gained substantial traction across various platforms.
Since its entry into the Pakistani market in 2021, inDrive has expanded to more than 20 cities across the country. The platform's peer-to-peer pricing model empowers passengers and drivers to negotiate fares directly, ensuring affordability and transparency. In addition to ride-hailing, inDrive offers services including courier, freight delivery, intercity travel, and B2B solutions.
On a global scale, inDrive continues to expand, ranking as the second-most downloaded ride-hailing app worldwide for three consecutive years and placing fifth in the global travel app category.