Lahore: In a significant move within the tech and sports industries, OPPO, a prominent smart device company, has entered into a four-year partnership with Olympic gold medalist Arshad Nadeem. This collaboration was announced during a press conference in Lahore, where Nadeem was also unveiled as OPPO’s new Quality Ambassador.

According to Oppo Mobile Pakistan, the partnership with Arshad Nadeem symbolizes a meeting of champions, both excelling in their respective fields—Nadeem in athletics and OPPO in smart device innovation. The event also saw the launch of OPPO’s new A3x series, which boasts military-grade durability and advanced features designed to cater to both intense gaming and everyday usage.

During the press conference, Arshad Nadeem expressed his enthusiasm about the partnership, emphasizing the alignment of his values with those of OPPO, particularly regarding quality and strength. He also participated in a live demonstration where he tested the durability of the new A3x phone by throwing it like a javelin, highlighting its robustness.

George Long, CEO of OPPO Pakistan, reflected on the strategic importance of this partnership, stating it as a commitment to enduring quality and support for the sports community in Pakistan. He praised Nadeem’s qualities of resilience and strength, which he noted are integral to both the athlete and the brand.

The OPPO A3x series is now available in two colors—Nebula Red and Ocean Blue—and is priced at PKR 34,999. It can be purchased nationwide as well as through OPPO’s official online outlets.