Islamabad: Pakistan has extended an invitation to Meta for regular engagement to explore collaborative efforts in digital skills, capacity building for small and medium-sized enterprises (SMEs), and digital literacy. This initiative was discussed during a meeting between Pakistan's Federal Minister for Commerce, Jam Kamal Khan, and a Meta delegation led by Tehara Punchihewa and Vivian Liang.

According to Union of Small and Medium Enterprises, the meeting highlighted Meta's plan to train 1,000 Pakistani SMEs in digital business and artificial intelligence (AI) through its Small Business Growth Academy. The program, set to run from August to November 2026, will provide training on Meta's digital platforms, AI-powered business tools, and online marketing strategies. Local partner AtomCamp will implement the initiative, offering participation free of charge.

The program aims to enhance digital skills, broaden market access, and support women entrepreneurs and businesses in smaller cities. Minister Khan emphasized the government's commitment to digitization, noting ongoing efforts to integrate digital transformation into governance and service delivery. He also mentioned the development of a comprehensive E-Commerce Policy and an Artificial Intelligence Policy to foster innovation and technology-driven economic growth.

The minister encouraged Meta to collaborate with the Directorate General of Trade Organizations, chambers of commerce, and other stakeholders to maximize the SME training program's reach. He assured the delegation of the Ministry of Commerce's support in facilitating connections within Pakistan's business community.

The meeting concluded with the Meta delegation expressing gratitude for the minister's support and their eagerness to connect with local business stakeholders to expand the program's impact.