KARACHI: Pakistan has made a significant impact at the Beautyworld Middle East 2025, showcasing 40 exhibitors at the World Trade Center in Dubai, and marking a milestone in the country's beauty industry.

With over 75,000 visitors and 2,500 exhibitors from around the globe, the three-day event has become a pivotal platform for international beauty professionals. This year's exhibition presents an opportunity for Pakistani exporters, producers, and distributors to connect with global buyers, explore new markets, and display the best of Pakistan's beauty sector.

The Pakistani delegation includes 40 distinguished beauty and personal care companies, with 16 firms participating under the Pakistan Pavilion. The remaining exhibitors are independently presenting their products. Notable brands such as Junaid Jamshed (J.), Hashmi Surma, Saeed Ghani, Rivaj Cosmetics, and Golden Pearl Cosmetics are among those representing the country's vibrant cosmetics industry.

Exhibitors from Pakistan have expressed optimism about the exhibition's potential impact on the nation's beauty sector. Dr. Arshad Mahmood of Her Beauty noted a positive start, while M. Ahsan Javaid of Rivaj Cosmetics reported higher footfall compared to last year. Rashad Shafiq of Nexton remarked on the favorable response and smooth proceedings.

Beautyworld Middle East 2025 continues to generate excitement and enthusiasm among exhibitors and buyers alike, with two more days remaining for further networking and business opportunities.