Lahore: The Chairperson of the Carpet Training Institute, Ejaz-ur-Rehman, announced that the upcoming 42nd International Carpet Exhibition in Pakistan could significantly boost the country's handmade carpet industry by attracting global buyers and potentially securing new export agreements. Scheduled for October, the event is expected to provide a platform for Pakistani manufacturers and exporters to enhance their presence in the $17 billion global market.

According to Pakistan Carpet Manufacturers and Exporters Association, the exhibition aims to unite key stakeholders in the handmade carpet value chain, facilitating the exchange of knowledge and expertise. The event will also feature an extensive array of handmade carpets, offering international buyers a comprehensive view of the craftsmanship and diversity of Pakistani products.

Ejaz-ur-Rehman emphasized the importance of government support and strategic policy measures to capitalize on growing international demand for handmade carpets. He highlighted the need for the industry to adopt modern production techniques and improve marketing strategies to remain competitive globally. The exhibition, organized with the guidance of the Trade Development Authority of Pakistan, aims to strengthen existing business relationships and explore new market opportunities for Pakistani exporters.

The event promises to provide a business-oriented platform for developing domestic and international linkages, with business-to-business meetings aimed at generating sustainable opportunities. Ejaz-ur-Rehman expressed confidence that the exhibition would serve as a catalyst for growth and international competitiveness for Pakistan's handmade carpet sector, with comprehensive arrangements to support participants throughout the event.