Karachi: The Trade Development Authority of Pakistan (TDAP) announced its participation in Beautyworld Middle East 2025, the prominent international trade fair for beauty and wellness products, set to be held at the Dubai World Trade Center from October 27-29.

Beautyworld Middle East, recognized as the largest event of its kind in the region, has been a key platform for over 20 years, bridging markets and offering exposure to leading global brands and products. The upcoming 2025 edition is anticipated to draw significant international attendance, continuing its tradition as a central hub for industry professionals.

In its previous edition in 2024, the trade show attracted 1,966 exhibitors and around 71,439 trade buyers from various countries, including a notable presence from Pakistan. Thirty-five exhibitors from Pakistan were part of the event, reflecting the country's growing footprint in the beauty sector.

TDAP's involvement in the 2024 edition included 16 companies, highlighting the authority’s commitment to promoting Pakistani products on a global scale. For the 2025 event, TDAP is offering subsidized booths to facilitate participation, with a 9sqm constructed booth priced at PKR 1,150,000.

The fair encompasses a wide array of product groups, such as cosmetics, skin care, personal care, hygiene, and more, offering a comprehensive overview of the beauty industry’s latest trends and innovations.