Lahore: The Lahore Chamber of Commerce and Industry (LCCI) President, Ali Hussam Asghar, has emphasized the need for enhanced trade and investment ties between Pakistan and the United Arab Emirates (UAE). He highlighted the potential for increased business interaction, exchange of trade delegations, and joint investment initiatives during a meeting with Salem Mohammed Al Zaabi, the UAE Ambassador to Pakistan.

According to Lahore Chamber of Commerce and Industry, Asghar underscored the longstanding friendly relations between the two nations, suggesting that stronger engagement between their business communities could unlock new avenues for trade and investment. He invited UAE investors to explore opportunities in Pakistan's large consumer market, skilled workforce, and promising sectors such as agriculture, food processing, textiles, IT, construction, and logistics.

Asghar proposed greater business-to-business interaction and regular exchanges of trade delegations to identify potential partners and develop sustainable commercial ventures. He also suggested institutional cooperation through joint business forums, trade exhibitions, and investment conferences to facilitate market exploration and establish long-term commercial relationships.

The UAE Ambassador affirmed the strong brotherly relations between the two countries and expressed optimism about expanding economic cooperation. He emphasized that business-to-business contacts could effectively develop new commercial opportunities, benefitting the business communities of both nations.