Karachi: The four-day Consumer Goods Fair, Ambiente, is scheduled to begin on February 7 in Frankfurt, Germany, featuring participation from nine Pakistani companies. This event, known as the world's largest consumer goods fair, will run until February 11 and host over 3,694 exhibitors from 81 countries.

According to a statement by Messe Frankfurt, Ambiente 2025 will include a wide range of exhibitors from sectors such as hospitality and office supplies. Among the Pakistani participants are prominent exporters like Pakistan Souvenirs, Tariq Glass Industries Ltd, and Sharp Edge Enterprises, who are set to present their top products.

The Trade Development Authority of Pakistan (TDAP) will also be present, hosting a dedicated pavilion with participants such as Anaya Salt, RM Salt, and Sana Traders. Pakistani exhibitors plan to display a variety of interior decor items, kitchen accessories, and other consumer goods, with their stands strategically located in Halls 10.1, 10.2, 10.4, and 11.1.

Ambiente is regarded as a significant opportunity for Pakistani companies to engage with international buyers, expand their market presence, and explore new business opportunities. It also offers a platform to promote the country's design and craftsmanship, enhancing Pakistan's reputation for producing high-quality consumer goods.