Frankfurt: EUROBIKE 2026 kicked off at Messe Frankfurt, opening its doors to a global audience of cycling professionals and enthusiasts. The event, running from June 24 to 27, is regarded as the leading international trade fair for bicycles and e-mobility.

According to Messe Frankfurt, this year's event features 800 exhibitors from over 40 countries, showcasing cutting-edge products and innovations in the cycling industry. Among the exhibitors, five prominent companies from Pakistan—Amazing Industries, FC Industries, Solehre Brothers, Servis Tyres, and Jaffson Enterprises—are participating, underscoring Pakistan's expanding presence in the global market for bicycle components and cycling apparel.

The exhibition is set to draw more than 30,000 visitors from nearly 100 countries, providing a fertile ground for networking, business development, and the exchange of ideas on the latest advancements in cycling and e-mobility. Muhammad Afzaal, Director Sales & Marketing at Amazing Industries, noted the significance of the event for Pakistan's growing exports to Europe, expressing optimism about forming new connections and expanding business. Similarly, Muhammad Ali Mirza, General Manager of Servis Tyres, highlighted the positive outcomes from last year's participation and expressed high expectations for this year's exhibition.

EUROBIKE continues to be a vital platform for collaboration and innovation, shaping the future of cycling and e-mobility.