Lahore: The Pakistan China Joint Chamber of Commerce and Industry (PCJCCI), in collaboration with Sanascendant Development Group, conducted a briefing session at the PCJCCI Secretariat to introduce the Sanascendant Real Estate Expo 2026. The expo is scheduled to take place from August 28 to 30, 2026, at ExCeL London, United Kingdom. The session gathered real estate developers, builders, housing societies, construction companies, property consultants, brokers, investors, and industry stakeholders to discuss participation opportunities and explore avenues for attracting foreign investment into Pakistan's real estate sector.
According to the Pakistan China Joint Chamber of Commerce and Industry, Nazir Hussain, President of PCJCCI, emphasized the potential of Pakistan's real estate sector as a driver of economic growth and investment. He highlighted the importance of international platforms like the Sanascendant Real Estate Expo 2026 in showcasing Pakistan's investment potential and fostering strategic partnerships with global investors. As Pakistan and China enhance their economic cooperation under the China-Pakistan Economic Corridor (CPEC), the real estate sector presents opportunities for joint ventures, smart infrastructure development, and sustainable urban expansion.
Sana Fatima, CEO of Sanascendant Development Group, articulated the vision behind the Expo, positioning it as a bridge between Pakistan's real estate sector and the global investment community. She emphasized the role of women in leadership within the industry, underscoring their expertise and vision in driving economic growth and strengthening the sector. The event aims to project a positive image of Pakistan on an international stage, showcasing the talent and capability of Pakistani women.
Salahuddin Hanif, Secretary General of PCJCCI, stressed the importance of international engagement and market access for local businesses. He noted that the future of Pakistan's real estate sector hinges on innovation, international collaboration, and investor confidence. Collaborations with reputable international partners are seen as crucial for expanding the global footprint of Pakistani enterprises. Enhanced cooperation between Pakistani and Chinese developers is anticipated to unlock new prospects in housing, commercial projects, industrial parks, and smart city developments.
Discussions at the session also revolved around the growing potential of Pakistan-China cooperation in real estate, urban development, smart cities, infrastructure, and housing projects. With the progress of CPEC, both countries are witnessing increased opportunities for collaboration in modern urban planning, industrial zones, commercial real estate development, and sustainable housing initiatives. Experts highlighted that stronger engagement between Pakistani and Chinese enterprises could significantly facilitate technology transfer, investment inflows, and the modernization of Pakistan's real estate sector.