Islamabad: PTCL Group, Pakistan’s largest telecommunications and integrated ICT services provider, has announced a partnership with the Pakistan Hockey team as they prepare for the upcoming Asian Champions Trophy 2024. The collaboration is set to celebrate and elevate the country’s national sport, aiming to boost national pride and spotlight Pakistan’s prowess in global sports arenas.

According to Pakistan Telecommunication Company Limited, this partnership is part of a broader effort by PTCL Group to rejuvenate the national sport of hockey, which has seen various challenges in recent years. By aligning with the hockey team, PTCL Group seeks to reignite the sport’s prominence in Pakistan and inspire a resurgence of interest and support among the populace.

The initiative builds on PTCL Group’s previous successful campaign supporting Arshad Nadeem in the lead-up to the Paris Olympics. The focus of the partnership is to enhance awareness and foster a rekindled enthusiasm for hockey, encouraging the nation to support their athletes robustly.

The collaboration also reflects PTCL Group’s belief in the potential of Pakistani athletes to excel globally if backed by strong community and national support. The goal is to drive the Pakistan hockey team to reclaim its historical success and elevate the country’s standing in international sports, thus restoring hockey to its esteemed status.