Islamabad: Pakistan Telecommunication Company Limited (PTML) has announced a partnership with streaming platform myco to provide exclusive discounts on English Premier League (EPL) packages to Ufone and Telenor customers. The initiative aims to make high-quality football content more accessible to fans across Pakistan.

According to Pakistan Telecommunication Authority, the three-month promotional offer allows Ufone and Telenor customers to benefit from a 55% discount on myco's EPL packages during the first month. In the subsequent months, discounts include 15% off the Monthly Pass, 30% off the Quarterly Pass, and 50% off the Seasonal Pass. This collaboration is part of PTML's strategy to enhance its digital lifestyle services by offering valuable entertainment options to its customers.

Syed Atif Raza, Chief Commercial Officer of PTML, emphasized the company's commitment to providing value beyond connectivity, highlighting the popularity of football in Pakistan. He noted that the partnership with myco brings the celebrated sporting competition closer to local fans through exclusive and affordable access. Umair Masoom Usmani, Founder and Group CEO of myco, echoed these sentiments, expressing enthusiasm for making the Premier League more accessible to millions of fans across the country.

The offer is available through PTML's digital platforms, such as the My Telenor and UPTCL apps, allowing eligible customers to easily access the discounted packages. The initiative aims to deliver entertainment experiences aligned with customer interests while reinforcing PTML's focus on innovative digital lifestyle offerings.