Islamabad: Saudia, Saudi Arabia's national airline, has received the "Best in Class for Service-Guest Experience" award for 2025 from the Airline Passenger Experience Association (APEX). The carrier achieved the highest score in this area among all airlines designated as APEX World Class for 2025.

This prestigious honor solidifies Saudia's position as a worldwide leader in hospitality and exceptional customer service. The award is one of three crucial categories assessed for the respected APEX World Class designation, along with safety, well-being, and environmental sustainability. It underscores Saudia's dedication to providing a smooth, attentive, and genuinely hospitable travel journey. This acknowledgment demonstrates the airline's pledge to provide a high-quality, culturally appropriate travel experience for its substantial Pakistani clientele, strengthening the long-standing relationship between the two nations.

Rossen Dimitrov, Saudia's Chief Guest Experience Officer, stated that this accomplishment demonstrates the enthusiasm, attention, and commitment of every Saudia employee. He emphasized Saudia's dedication to reinventing the passenger journey by developing personalized, memorable experiences that reflect Saudi hospitality's ideals of friendliness, generosity, and pride. Dimitrov added that the award reflects the transformative work of their staff in making every customer encounter outstanding and sets new standards for the global aviation sector.

Saudia's efforts to improve the customer experience include cabin upgrades, high-speed internet, specialized in-flight amusement, and upgraded onboard dining. These enhancements are part of a broader change plan aimed at delivering world-class hospitality, improving worldwide competitiveness, and putting Saudi Arabia's culture and values at the forefront of the international travel experience.

Pakistan continues to be a critical market for Saudia's service expansion, ensuring that travelers from the area benefit directly from these continuous advancements. With a substantial and devoted Pakistani passenger base, Saudia is always improving its services, including better cabins, quicker connectivity, gourmet dining, and customized amusement, to deliver a smooth and culturally relevant travel. These initiatives not only enhance travel convenience but also represent the shared values and friendliness of Saudi Arabia and Pakistan. This accomplishment is a source of pride for Saudia's devoted customers in Pakistan and throughout the world, as well as a tribute to the airline's expansion.