Lahore, March 17, 2022 (PPI-OT): The Small and Medium Enterprises Development Authority (SMEDA) has set up a large pavilion at WEXNET 2022 Exhibition with its own fund to promote products of the small level women entrepreneurs of the less developed areas of Pakistan. According to Head of Women Entrepreneurship Development Cell of SMEDA Ms. Tania Buttar, the pavilion attracted special attention of the visitors for having a large number of women concerned products made by the women artisans and entrepreneurs themselves.

CEO SMEDA Mr. Hashim Raza, while commenting on SMEDA’s participation in the national WEXNET Exhibition said that SMEDA, as per agenda set by the government under new SME Policy, was striving hard to promote women entrepreneurs’ products through trade fairs and exhibitions. For this purpose we have started with the national level trade exhibitions like WEXNET, he said adding that SMEDA is furnished with an exclusive cell for Women Entrepreneurship Development, which is working to develop entrepreneurship among women by focusing special attention on women artisans of the less developed areas for turning their potential into formal enterprises and also helping them in access to the markets.

Therefore, immediately after sponsoring 30 women entrepreneurs of South Punjab in Blue fair held under flagship of the Women Chamber of Commerce and Industry, Multan last week, SMEDA has sponsored 30 stalls at WEXNET-2022 to facilitate over 52 women entrepreneurs from 17 cities of Pakistan including Kalat, Quetta, Karachi, Kuzdar, Haripur, Swat, Peshawar, D.I. Khan, Layyah, Multan, Bahawalpur, Islamabad, D.G. Khan, Gilgit Baltistan and Faisalabad.

It is notable that the stalls of SMEDA pavilion set up in WEXNET at Expo Center, Lahore, have become center of the visitors’ interest for their cultural and traditional beauty. The products displayed on the stalls include Hand Embroidery, Handicrafts, Shawls, Hand Embroidered Shoes, Shadow Work, Truck Art, Leather Hand Bags, Marble Accessories, Block Printed Bed Sheets and Cushion, Kamdani Work, Jewellery, Traditional Jewellery, Traditional Regional clothes, Spices, Dry Fruits, Stationery, Office Supplies and Apparels.

For more information, contact:
DGM (Admin. and PR)
Small and Medium Enterprises Development Authority (SMEDA)
4th Floor, Building No.3, Aiwan-e-Iqbal Complex,
Egerton Road, Lahore, Pakistan
Tel: +92-42-111-111-456
Fax: +92-42-36304926-7
Email: aligohar@smeda.org.pk, helpdesk@smeda.org.pk
Website: www.smeda.org.pk