Barcelona: Spotify and FC Barcelona have partnered with Tyler, The Creator and his brand GOLF WANG in a groundbreaking collaboration that hands over creative control to the artist. Tyler, known for his innovative approach to music and design, has taken the helm in designing a new jersey and accompanying lifestyle collection for the renowned football club, marking the first time an artist has been given such autonomy in the Spotify x FC Barcelona partnership.

According to Spotify, Tyler's influence extends beyond the jersey design to include a comprehensive campaign featuring curated visuals and an exclusive collection of merchandise. This collection reflects GOLF WANG's signature style, known for its bold colors and unique take on sportswear, and includes items such as a Letterman Jacket, Track Jacket, and both long and short sleeve retro jerseys. The collection will be available for purchase starting October 15 in select GOLF stores worldwide and online.

In tandem with the jersey launch, Spotify will host an event titled Copa De Golf on October 24 in Barcelona, blending music, football, and fashion. The event will feature performances by artists associated with GOLF WANG, including Yung Taco and several local talents, creating a vibrant cultural exchange.

FC Barcelona Vice President, Commercial, Joan Soler, expressed enthusiasm for the collaboration, highlighting how it bridges football with music and contemporary culture. The initiative also includes a digital component, with the new jersey featuring in the KONAMI eFootball™ game from October 23.

The jerseys, adorned with the GOLF logo, will be worn by FC Barcelona in the highly anticipated El Clásico match on October 25, as well as by FC Barcelona Femení on October 24, further cementing the unique partnership between these global brands.