Karachi: In a significant move to enhance the agricultural sector, Unity Foods, through its subsidiary Unity Plantations, announced the launch of the "Ba Ikhtiyar Kissan" Program yesterday. This initiative aims to empower Pakistani farmers by providing them with advanced agricultural training, superior seeds, and fertilizers to improve crop yields and promote sustainable farming practices.

According to Unity Foods Limited, the "Ba Ikhtiyar Kissan" Program has already impacted nearly 500 farmers involved in the Unity Plantations corporate farming initiative. The program is designed to educate farmers on modern crop management techniques, including understanding weather patterns and preventing diseases, ultimately aiming to increase their profitability and livelihood sustainability.

Unity Foods has reformed the traditional procurement process by removing intermediaries. Instead, Unity Plantations purchases crops directly from farmers, offering immediate cash payments at competitive market prices. This strategy has notably increased farmers' income, enabling them to invest in better education for their children and enhanced living conditions.

Farrukh Amin, CEO of Unity Foods, stated, "The Ba Ikhtiyar Kissan Program is a testament to our dedication to Pakistan's agricultural sector. By equipping farmers with the necessary tools and knowledge, we are not only enhancing food security but also creating a sustainable and prosperous future for our communities and future generations."

As Unity Foods continues to expand its efforts, the company remains steadfast in its mission to advance food security in Pakistan. The "Ba Ikhtiyar Kissan" Program is more than just an initiative; it is a movement towards building a community founded on trust, cooperation, and shared growth. It aligns with Unity Foods' mission to see enhanced food security in Pakistan by developing a sustainable and efficient farm to fork food supply chain system.