Lahore, December 23, 2021 (PPI-OT):Allied Bank Ltd. (ABL) announced its selection of Sprinklr, a unified customer experience management platform (Unified-CXM). Sprinklr partner Speridian Technologies will help ABL implement Sprinklr’s unified software platform – specifically Sprinklr Modern Research, Sprinklr Modern Care and Modern Engagement across the company. ABL is the first bank in Pakistan to use Sprinklr across all of its digital communication channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and App Stores – creating a unified process for reaching, engaging, and listening to customers. The signing of the agreement was attended by senior management of ABL and Speridian.
Over the past year, ABL has experienced an increasing number of customers asking various questions and making comments across social media and messaging channels. As a result, the company is looking up to Sprinklr’s Unified-CXM platform to help it connect with customers in a human and personalized manner on ABL’s digital channels. Sprinklr offers a customized AI-powered software platform to help ABL transform its social media and digital customer experience and gain critical customer insights.
Sprinklr is currently managing all of ABL’s social media channels and helping them listen and engage with customers on Google Play Store so that they can make continuous improvements to their mobile app offering – myABL Digital Banking.
Comments on the news:
“Allied Bank understands the power of digital to transform the customer experience. We are consistently focused on optimizing our customer journey across all of our digital touchpoints. Sprinklr will empower us to provide a seamless digital experience and gather essential insights from across digital channels,” said Mr. Sohail Aziz, Chief Digital Banking at ABL.
“By embracing digitization banks can provide enhanced customer services which in turn builds customer loyalty. Despite the pandemic, Allied Bank has not stopped investing in newer technologies which definitely gives them an edge over their competition. Sprinklr platform will give ABL a single, in-depth, unified view of social data to get a more complete picture of the business and how social is affecting it. Speridian considers itself as very fortunate to be associated with them in this digitization journey,” said Mr. Shahzad Akbani, Regional Director MEA, Speridian Technologies.
“As more customers reach out to banks on digital channels, the financial services industry needs personal, compliant, and efficient ways to deepen customer relationships,” said Kris Wood, Senior Vice President of EMEA, Sprinklr. “We’re thrilled to help Allied Bank improve its efficiency with automation and AI – freeing up their time to exceed customer expectations with personalized marketing and engagement.”
For more information, contact:
Allied Bank Limited
Khayaban-e-Iqbal, Main Clifton Road, Bath Island,
Karachi, Pakistan
Tel: +92-21-111-110-110
Email: info@abl.com.com.pk
Website: https://www.abl.com