Islamabad, 16 Oct 2023: In a bid to further the reach of digital payments in Pakistan's e-commerce sector, Daraz, the nation's foremost e-commerce platform, has announced a strategic alliance with Meezan Bank, a trailblazer in Islamic banking. This collaboration aims to bolster the use of digital payments among their shared customer bases, targeting both e-commerce purchases and payment methods.
As a primary feature of this partnership, Meezan Bank's payment gateway will be incorporated into Daraz's platform. This integration is set to offer customers a streamlined payment process when making purchases using their bank cards. Additionally, both entities plan to roll out promotional campaigns to urge customers to choose Meezan Bank cards for their transactions on Daraz. The campaigns will highlight the advantages of opting for digital payments in the e-commerce sphere.
Given the extensive clientele both Meezan Bank and Daraz cater to, this partnership is anticipated to set novel standards for the progression of e-commerce and the embracement of digital payments in the country.
Syed Zeeshan Ali, Director of Digital Payments at Daraz, remarked on the partnership, emphasizing its significance in boosting consumer trust in digital payments. He said, "Our wide-ranging alliance with Meezan Bank, spanning from bank card transactions to introducing new Meezan Bank customers to Daraz, is poised to elevate customer confidence in the realm of digital payments and e-commerce. Together with Meezan Bank, we are eager to establish innovative benchmarks for digital transactions."
Echoing this sentiment, Shariq Mubeen, Chief Digital Officer at Meezan Bank, lauded the synergy between the two enterprises, noting, "Collaborative ventures with proactive partners like Daraz play a crucial role in advancing the acceptance of digital payments across Pakistan. We are thrilled about this partnership and are committed to reimagining online shopping experiences for our customers."