Islamabad: Foodpanda, Pakistan's leading online delivery platform, has initiated its 2026 road safety campaign with a helmet distribution event aimed at improving the safety of its delivery partners. The initiative, which began in Karachi, has now been extended to Islamabad, providing high-quality, certified protective helmets to active delivery partners with the participation of local officials.

According to Foodpanda, the helmet distribution is the first step in a broader strategy to elevate occupational safety standards in the gig economy. This effort underscores the company's commitment to equipping its fleet with essential gear for safe navigation in urban environments.

"Our growth in 2025 was driven by the commitment and resilience of our delivery riders. As we step into the new year, our foremost priority is to make our logistics network the safest in the country," said Ahsan Malik, Head of Logistics at Foodpanda Pakistan. "The helmet distribution initiative marks a significant operational milestone. By providing our fleet with certified protective gear, we are making a direct investment in the safety and well-being of the individuals who keep our delivery network running - ensuring they return home safely every single day."

In addition to the provision of safety equipment, Foodpanda is implementing mandatory road safety workshops in collaboration with local traffic police, promoting a culture of responsible driving.

This initiative is part of a series of safety programs that have already led to increased awareness among the fleet. By prioritizing rider health and safety, Foodpanda aims to build a more reliable service for its customers in 2026 and beyond.