Karachi: The Pakistan Credit Rating Agency Limited has affirmed the asset manager rating of NBP Fund Management Limited, underscoring its strong standing in the asset management sector. This rating reflects the company's stable management, systematic investment process, and robust risk management framework.

The agency noted significant growth in the company's assets under management (AUMs), which surged by 51% to PKR 522 billion as of December 2024. This expansion aligns with industry trends and has enabled the company to maintain a 12% market share. A noteworthy portion of these assets, amounting to PKR 10 billion, was mobilized through digital channels, highlighting the firm's digital transformation efforts.

NBP Funds has aggressively expanded its presence in the equity market and has broadened its product suite across both Islamic and conventional segments. The company's clientele remains predominantly institutional investors. Digital platforms such as N-Pay, Sahulat Sarmaya Kari, and NBP Fund Digital have been established to enhance investor services. Additional digital initiatives, including the rollout of investment channels via RAAST and 1Bill, are underway to further strengthen retail penetration.

Financially, NBP Funds reported a net profit of PKR 705 million for the first half of fiscal year 2025, nearly doubling from the same period last year. This increase was fueled by management fees, advisory income, and profit shares from associates. The company's equity stood at PKR 2,192 million at the end of the period.

The continued success of NBP Funds' rating is dependent on its ability to sustain market share and maintain a strong organizational structure. The retention of key personnel and consistent fund performance are critical for future ratings.