ISLAMABAD: ROX, a prominent youth lifestyle brand from Jazz, has announced a collaboration with London-based tech company Nothing and Pakistan's Yellostone Technologies to introduce Nothing's iconic smartphones in the country for the first time. This partnership brings the latest Nothing products, such as the Phone (2), Phone (2a), and CMF Phone 1, to Pakistani consumers.
In celebration of this launch, early buyers of the Nothing Phone (2) and Phone (2a) will receive complimentary CMF Buds along with the exclusive ROX Insane Vibe Bundle, which includes 200 GB of high-speed data, 5,000 all-network minutes, and 5,000 SMS. The CMF Phone 1 (8+128GB) is priced at PKR 84,900, the Phone 2a (12+256GB) at PKR 144,900, and the flagship Phone 2 (12+512GB) at PKR 239,900, each bundled with CMF Buds. The launch of the Nothing Phone (3a) is anticipated later this year, signaling further growth in the brand's presence in Pakistan.
Kazim Mujtaba, President of the Consumer Division at Jazz, emphasized the company's commitment to introducing advanced technology to Pakistan. "Our partnership with Nothing underscores our dedication to innovation and bringing cutting-edge technology to Pakistan," he stated.
Rishi Kishor Gupta, Regional Director of Nothing MEA, highlighted the growing potential of the Pakistani smartphone market. "As Pakistan's market expands, it is an ideal opportunity for Nothing to introduce our innovative designs to a new audience," he remarked.
Carl Pei, CEO of Nothing, reiterated the company's mission, emphasizing the return of excitement in tech products. Meanwhile, Farid Jan, CEO of Yellostone Technologies, expressed enthusiasm about offering a refreshing alternative in a saturated market.
This collaboration aligns with Jazz's broader digital services strategy, which includes fintech, entertainment, digital self-care, and more, serving over 100 million users in Pakistan. The Nothing smartphones are now available at 10 Jazz Experience Centers across major Pakistani cities and will soon be accessible online via the ROX App.