Seoul: Spotify is marking the eighth anniversary of K-pop sensation BLACKPINK with a unique celebration on its platform. From August 1 to August 8, the music streaming service is featuring a special campaign under the hashtag #8YearswithBLACKPINK, which will showcase a different era of the group’s music each day on the "This Is BLACKPINK" playlist.

According to Spotify, the campaign aims to honor the achievements of BLACKPINK members JISOO, JENNIE, ROSÉ, and LISA by revisiting their most iconic moments. Fans in various countries, including the U.S., South Korea, and Brazil, among others, will receive digital social cards tailored to their streaming habits, revealing new surprises daily.

Jungjoo Park, Head of Music Korea at Spotify, expressed excitement about the group's global influence and the strong performance of their music on the platform. BLACKPINK has seen remarkable growth with their Spotify streams increasing by an average of more than 110% annually. To date, they have accumulated over 13 billion streams and have tracks featured in more than 71 million user-generated playlists.

Spotify’s celebration not only reflects the global reach of K-pop but also enhances fan engagement by providing a creative retrospective of BLACKPINK’s music career, which started in Seoul and has since captured a massive international audience. Fans are invited to experience the journey through BLACKPINK’s musical eras via the curated playlist.