Karachi, Spotify has launched a new interactive feature called "Your K-Pop Persona," designed to deepen fans' engagement with the K-Pop genre globally. This feature allows users to explore their fandom role by answering specific questions, providing a personalized experience that celebrates the cultural impact of K-Pop.

According to Spotify, "Your K-Pop Persona" invites participants to discover which role they would play in the K-Pop world by responding to a series of questions about their fan behavior. Roles include Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee, catering to both avid fans and those new to K-Pop. Additionally, the experience offers an extra Fan Role based on users' K-Pop listening habits, allowing for even more personalized engagement. Fans can also create and share a digital photo-card on social media.

The platform has partnered with top K-Pop artists like Cha Eun-Woo, TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR, and THE BOYZ, enhancing the experience by linking fan results with insights from these artists via the K-Pop ON! Spotify YouTube channel. Mark Abou Jaoude, Head of Music MENA and South Asia (excl. India) at Spotify, expressed excitement about offering Pakistani fans a creative way to connect with K-Pop. The feature is available until May 10th, 2024, for fans to participate and share their unique K-Pop personas.