Karachi: BankIslami has been awarded the Jury Award for Best Campaign at the Pakistan Digital Awards 2025. The accolade was given in recognition of the bank's impactful campaign, "Saving Humanity from Riba," which emphasized a commitment to Riba-free banking in Pakistan.

The campaign stood out for its comprehensive approach, utilizing both digital and traditional media to convey its message. By focusing on accessibility and inclusivity in Islamic finance, BankIslami aimed to raise awareness of the benefits of Riba-free banking and invite people from all faiths to join a system that seeks financial justice.

Hasan Saeed Akbar, Head of Marketing and Strategy at BankIslami, described the campaign as more than just marketing. "Saving Humanity from Riba is a reflection of our mission and a commitment we live by every day," Akbar stated, highlighting the bank's dedication to promoting ethical finance throughout Pakistan.

This recognition follows another recent accolade for the bank, being named Best Islamic Bank in Pakistan by Euromoney. These awards underscore BankIslami's efforts to enhance banking inclusivity and provide high-quality services nationwide.

BankIslami continues to advance its mission by developing new Shariah-compliant financial tools and expanding its reach. The bank is leveraging technology-driven solutions and partnerships with community organizations to promote financial literacy and ethical banking practices.