Dubai: Marcel Bakery, renowned for its artisanal breads and pastries, has partnered with Careem Groceries to offer its premium baked goods to customers in Dubai and Abu Dhabi. The collaboration promises delivery of chef-quality items in under 20 minutes, making it easier than ever for residents to enjoy high-end baked goods at home.

Marcel Bakery, known for supplying luxury hotels and Michelin-starred restaurants, will now deliver its signature collection directly to customers' homes via Careem. The bakery's offerings include a variety of artisanal breads, viennoiserie, and patisseries, crafted with the same attention to detail that the brand is famous for.

The partnership aims to combine Careem's efficient delivery service with Marcel's high standards, allowing customers to enjoy expertly crafted baked goods without the need for prior planning or pre-ordering. Each item is made using premium ingredients and traditional techniques, such as slow fermentation and hand-shaping.

Marcel Bakery's signature sourdough, crafted with natural fermentation methods, has long been a favorite in elite culinary circles. The new delivery service brings this quality directly to homes across the UAE, bridging the gap between fine dining and everyday meals.

The Careem platform also offers a range of other products, including fresh produce and household essentials, allowing customers to complete their grocery shopping alongside their bakery order. Careem Plus members benefit from additional perks, including free delivery and exclusive discounts on select items.

To order from Marcel Bakery, users simply need to access the Careem app, select the 'Groceries' section, and choose from the bakery's collection. The service promises to deliver all items within 20 minutes, making it a convenient option for busy residents seeking to enhance their dining experience at home.