Karachi: In a significant community-driven effort, Philip Morris (Pakistan) Limited (PMPKL) in partnership with the Entrepreneurship Youth Development Society (EYDS), organized a substantial beach cleanup and awareness walk titled “Stride for Sustainability” at Clifton Beach. The initiative successfully collected 431 kilograms of recyclable waste, drawing participants from various sectors committed to reducing pollution and enhancing sustainability.

According to Philip Morris International, the event was part of a broader anti-littering agenda aimed at fostering environmental awareness and promoting effective waste management practices. Ali Takesh, Managing Director of Philip Morris Pakistan and Afghanistan, emphasized the company’s dedication to sustainability, noting the cleanup drive as a reflection of their commitment to environmental stewardship. Takesh highlighted the collaborative effort with EYDS, marking it as a crucial step towards a cleaner and more sustainable future.

The cleanup involved participants divided into three teams, each responsible for a section of the beach stretching 1.5 to 2 kilometers. The event prioritized safety and health with guidelines on hydration, protective gear, and the safe handling of waste. Notably, the event was supported by the participation of renowned Pakistani artists including Ali Safina, Faiza Saleem, Aijaz Aslam, and Ahmed Memon, who contributed to the waste collection efforts.

Shaista Ayesha, Vice President at EYDS, spoke on the significance of collective action in achieving sustainable environmental impacts. She stressed the importance of the initiative in not only protecting marine and human life but also in raising awareness about the critical nature of anti-littering practices.

Further enriching the experience, participants were educated on recycling best practices, identifying recyclable materials such as plastics, metals, and glass. The event also outlined how individual actions contribute to the broader goal of a circular economy. The collected recyclable materials are slated to be handed over to local startups specializing in innovative recycling solutions, ensuring the transformation of collected waste into useful materials and products.