LAHORE: The Bank of Punjab (BOP) has solidified its market position with the continued support of its principal shareholder, the Government of Punjab. This strategic backing has enabled the bank to penetrate high-impact and underserved market segments, particularly in agriculture and small and medium-sized enterprises (SMEs).

The bank's SME market share has seen significant growth, doubling from 6% to 15.6% in less than three years. BOP has launched targeted initiatives to support small businesses, women entrepreneurs, and rural communities. Additionally, the bank has embraced climate-related financing and digital transformation, with digital transaction volumes surging by 95.3% since 2022.

Innovative offerings such as SME e-Qarza, freelancer accounts, and government-backed initiatives like the Kissan and Livestock Cards reflect BOP's commitment to financial inclusion. The bank's deposit base increased by 10.2% to PKR 1,885.1 billion during the first nine months of the current year. Current account deposits rose by 10.6% and now make up 20.8% of total deposits.

The bank's profit after tax (PAT) increased by 41.9% to PKR 11.9 billion, driven by an enhanced net interest margin rate (NIMR), which grew by 90.7% year-on-year. The equity base and capital adequacy ratio remain robust, supporting BOP's credit strength and long-term growth prospects.

With a focus on foreign funding and a stable deposit base, BOP is poised to sustain its upward trajectory.