Karachi, Dawlance, a trailblazer in Pakistan's home-appliances market, has teamed up with Pink Ribbon Pakistan and Santex to amplify awareness about breast cancer and menstrual hygiene. Beyond pioneering technological advancements, Dawlance, a subsidiary of Europe's second-largest electronics manufacturer, Arcelik, is also dedicated to advancing societal causes ranging from environmental sustainability and public health to education and women's empowerment.
According to a news release by Dawlance, the initiative involved a comprehensive session addressing breast cancer's causes, diagnosis, treatment, and menstrual hygiene. Facilitated by Pink Ribbon and Santex, the event was graced by expert oncologists and specialists, enlightening Dawlance employees on breast cancer, stressing the importance of early detection and preventive measures. As a gesture of solidarity for the global 'Pink-tober' breast cancer awareness campaign, Dawlance's head office will feature pink floodlights throughout October. Furthermore, Dawlance employees have pledged to financially support cancer patients' treatments.
Dr. Omer Aftab, CEO of Pink Ribbon Pakistan, shared stirring survivor stories and emphasized the vulnerability of Pakistani women to breast cancer. He noted the societal hindrances and healthcare deficits that deter timely reporting and effective treatment. He expressed gratitude to Dawlance for steadfastly championing this awareness campaign.
The digital seminar witnessed the presence of Dawlance's CEO, Umar Ahsan Khan, and the company's entire female contingent. Their collective resolve was clear: support the nationwide breast cancer awareness drive. Umar Ahsan Khan conveyed his appreciation to Pink Ribbon Pakistan and Santex for their invaluable insights, reaffirming Dawlance's commitment to its social obligations.
Pink Ribbon, internationally recognized for its commendable work, holds the distinction of constructing Pakistan's inaugural specialized facility for breast cancer counseling, diagnosis, and treatment. This state-of-the-art establishment has the bandwidth to assist over 40,000 women annually, ensuring that all deserving patients receive free care.
With decades of industry experience, Santex Products (Pvt.) Limited is celebrated for producing superior sanitary products, with its flagship 'Butterfly' brand reigning supreme in feminine hygiene. Dedicated to serving society's diverse strata, Santex guarantees accessibility and affordability. Additionally, Santex is aligned with the UN's Sustainability Goals, making it a cornerstone of their corporate social responsibility.