Lahore: The Pakistan China Joint Chamber of Commerce and Industry (PCJCCI) is advocating for a significant expansion of Pakistan's honey exports to China by implementing international certification standards and adopting advanced processing technology. At a recent think tank session held at the PCJCCI Secretariat, President Nazir Hussain underscored the potential of Pakistan's honey market and the necessity for modernization to tap into lucrative export opportunities.
President Hussain pointed out that Pakistani honey currently sells for only USD 20-25 per kilogram. He argued that with the right certification and international packaging, the price could soar to USD 100 per kilogram. However, the absence of certification is a barrier limiting the export potential despite the honey's superior taste and affordability compared to major global brands.
He advocated for the creation of internationally accredited laboratories and large-scale processing facilities to elevate Pakistan’s honey production to meet global standards. Hussain suggested that China, the world’s leading honey producer and exporter, could play a crucial role by sharing advanced filtration and packaging technology with Pakistan.
Brig. Mansoor Saeed Sheikh (Retd), Senior Vice President PCJCCI, confirmed that China is prepared to assist Pakistan in upgrading its honey production infrastructure. Chinese companies are eager to provide expertise in honey processing technologies, including filtration, sterilization, and temperature control. With government support, the Pakistani honey industry could meet the quality standards demanded by the Chinese market.
Vice President Zafar Iqbal highlighted data from the National Bank of Pakistan indicating that from July to November 2020, Pakistan exported USD 6.351 million worth of natural honey, with Saudi Arabia as the primary importer. He stressed that international certification could open doors to high-value markets like Europe.
Salahuddin Hanif, Secretary General PCJCCI, noted that China's strong certification and laboratory infrastructure serves as a model for Pakistan. Joint ventures with Chinese companies could expedite the development of modern testing labs, boosting both production and export capabilities. Pakistan currently produces 20,000 tons of honey annually, and stakeholders believe that certified exports could significantly enhance this output.