Islamabad: Pakistan Telecommunication Company Limited (PTCL) has announced the appointment of Amad Khan as Chief Marketing Officer, with the decision receiving approval from the Company's Board of Directors. Amad Khan brings over 20 years of experience in telecommunications, technology, and digital transformation, with a career that spans Pakistan, Australia, and the Middle East.
According to Pakistan Telecommunication Company Limited, Amad Khan has held senior commercial leadership roles within PTCL, focusing on wireline portfolios such as Fiber, Voice, TV, OTT, and IoT. His contributions have been significant in advancing PTCL's Fiber strategy, thus solidifying its status as Pakistan's leading Fiber operator, while simultaneously driving revenue growth and customer experience improvements.
Before joining PTCL, Amad played a vital role at Optus Australia, where he was involved in Fiber and 5G Fixed Wireless Access strategy and led various product and technology transformation initiatives. His previous career includes positions at Warid Telecom, Huawei, International Turnkey Systems, and Saudi Business Machines, providing him with a comprehensive understanding of telecommunications operations and technology-led business transformation.
In his new role as Chief Marketing Officer, Amad will spearhead PTCL's marketing and customer growth strategies, which include brand strategy, product positioning, customer experience, digital engagement, and go-to-market execution. His priorities will include enhancing PTCL's market position, fostering stronger customer preference, and supporting sustainable growth in the company's connectivity and digital services portfolio.
Amad Khan is an alumnus of the Lahore University of Management Sciences (LUMS) where he completed his MBA, earning a spot on the Dean's Honors List, and holds a Bachelor's degree in Computer Science from FAST-NUCES. His appointment is part of PTCL's ongoing efforts to strengthen its role as an integrated technology and ICT company, focusing on expanding high-speed connectivity and developing innovative digital services to meet customer needs.