Lahore: Sazgar Engineering Works Limited (SAZEW) has announced plans to introduce ARCFOX, the premium electric vehicle brand from BAIC Group, to the Pakistani market, as part of its strategy to expand its product portfolio and drive sales volumes. The company aims to unveil the T1 and T5 models soon, reflecting its focus on increasing sales through a diverse range of vehicles, including internal combustion engine (ICE) vehicles, new energy vehicles (NEVs), and hybrid electric vehicles (HEVs).

According to JS Global, during a recent analyst briefing, SAZEW highlighted its long-term strategy of prioritizing sales volumes over profit margins. This approach is intended to mitigate any risks related to potential changes in automobile policies. The company reported a 44% year-on-year increase in earnings per share for the fiscal year 2026, driven by a 77% rise in SUV sales volume, contributing to a 76% increase in revenue.

The company also outlined its plans to finance a new paint shop project, worth approximately Rs22 billion, through a combination of Rs17 billion in debt and Rs5 billion from internal cash reserves. This investment is expected to enhance SAZEW’s four-wheeler production capacity to 54,000 units annually. In the interim, the company is managing the increased sales tax on HEVs and plug-in hybrid electric vehicles (PHEVs) while awaiting further clarity on auto policy adjustments.