Karachi, In a strategic move aimed at capturing the young consumer market in Pakistan, Vivo has announced Durefishan Saleem as the brand ambassador for its upcoming Y100 smartphone. The partnership merges style with technology, projecting the Y100 as a device tailored to the lifestyle and preferences of modern Pakistani youth. The smartphone is set to launch on May 2, 2024.

According to ViVO, the collaboration with Durefishan Saleem is expected to enhance the Y100’s appeal among fans of the actress, known for her acting skills and style. Vivo’s Director of Brand Strategy, Zohair Chohan, emphasized that the Y100 series is designed to meet the dynamic needs of the youth, featuring a 120 Hz AMOLED Display and 80W FlashCharge technology for quick battery top-ups, aligning with the fast-paced lives of its target audience.

The Y100 will be available in Breeze Green and Crystal Black, with the Breeze Green variant offering a Color Changing Design under UV light and a high-gloss metallic frame for a sleek look. This model aims to provide a comprehensive multimedia experience with its dual stereo speakers and advanced portrait capabilities for photography enthusiasts.

The unveiling of the Vivo Y100 will take place via Vivo's official social media channels, where more details about the device will be revealed.